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How Starting Your Own 'Place Club' Can Skyrocket Your Profits!
09-21-2016, 11:29 PM
Post: #1
Big Grin How Starting Your Own 'Place Club' Can Skyrocket Your Profits!
My mom was visiting recently and throughout our mother-daughter shopping time I noticed something interesting. Almost all of the merchants I made a purchase at asked me if I'd like to get on their subscriber list. That is very wise.

Nevertheless, the WAY where they did this made a big difference in my answer. I said NO to the majority of them since they simply didn't allow it to be attractive for me personally. I am talking about, who WANTS more junk mail? So if I'd like to be in your mailing list if you simply ask me, the solution will usually be NO.

But one shop specifically got me. To start with, it was a designer clothing store I loved. Secondly, they didn't ask me if I wished to be on the mailing list. They invited me to be a 'VIP Client.'

Say what 'VIP' in my experience and my ears improve. It naturally is short for 'very important person.' And in general it indicates a level of benefit and prestige. Suddenly I WANTED to be on that email list, specially when the salesman explained to me it was included with specific benefits, such as for example early notice on private trunk shows, a personal shopping service, and new arrivals.

And you know what? I would have even paid to engage in that - to be regarded as a VIP.

You see, people WISH to be a part of some thing special like e-zine advertising. The example above was free. But don't under-estimate just how much your clients or customers will PROBABLY PAY to achieve that, often. To check up additional info, you may check-out: here's the site.

Example: A buddy of mine recently provided he pays $15,000.00 a-year to fit in with the President's Club of a local playhouse, despite the fact that he and his wife might attend each show there for just $150.00. Why would a good loyal attendee wish to pay 100 times more? Specific therapy like favorite sitting, valet parking, invites to VIP capabilities, personal restaurant for members only, network using a higher rate of people, etc.

Yet another friend of mine pays for membership in a private club in Los Angeles up on Sunset Blvd. For several of the exact same factors (but moreso, I believe, because it impresses his dates ; ).

My marketing coach Dan Kennedy taught me there's a phase of virtually EVERY customer or client group or industry who'll happily pay FAR above regular charges for convenience, position, and special treatment.

I call it 'state clubbing' your business. Get further about Working Music Events | Eventbrite by browsing our elegant article. Why be when you are able be the sophisticated six-figure membership club across the street the driving range with an constant fee? You can offer both naturally, but take a look at what will increase your organization FASTER, with higher quality customers and less dealings.

One of these of this is my private Platinum Mastermind pro-gram, that we launched in 2006 because of overwhelming interest in our teaching. This group of 15 serious small business people each pay $15,000.00 a year to possess better access to me than other people, and in a small group setting where we meet three times a year at lavish 4- and 5-star hotels and resorts.

My Platinums are, essentially, VIPs within my world! And since I keep a little of mystery about the class, people appear to want 'in' much more. (One of my people got cornered in the ladies room at my last On line Success Blueprint Workshop by several guests who required to understand how they might get into Platinum!)

I share this not to impress you, but to impress upon you that in YOUR industry (yes, *yours*) there IS a portion of people who will gladly spend MORE - much more - for an increased level of service or treatment. Remember, you're perhaps not trying to please EVERY one, just the select few who can afford that level of service. For alternative ways to look at this, people should take a gaze at: advertiser.

So now, take a second or two and consider ways to start your own personal 'country club' to your clients and customers. Whether it is a VIP degree of support or a private customer group that meets a few times a year.

To really get your wheels turning, imagine this... If you're able to get 10 people to invest in some type of plan that is just $10,000.00 a year, that is a supplementary $100,000.00 this year for YOU!.
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